Digital Marketing Practices Adoption in Micro, Small and Medium Businesses for Inclusive Growth

After China, India has the world’s largest MSMEs (Micro, Small, and Medium Enterprises). According to government estimates, country roughly 63.05 million small enterprises, 0.33 businesses, around 5,000 major businesses. The Micro, Enterprises (MSME) sector of Indian economy is a vibrant dynamic sector. It adds country’s economic social development. MSMEs, second only farming, encourage enterprise create most job vacancies at relatively cheap capital cost. now operate in almost every key economy, including food processing, textiles apparel, agricultural data sources, leather cowhide stuff, sports merchandise, plastic items, electro- restorative equipment, computer software, name few. With their devo- tion modern yield, fares, business, creation for global markets, SMEs play critical role economy. focus this study on existing advertising mediums administration’s area, as well scope internet marketing. passage time, media grown importance marketing, it may be ideal vehicle achieve success